The High Street is getting quieter; some retail outlets in towns and suburbs of cities are finding trading conditions extremely difficult. Even city center spending is falling. One of the reasons has been the economic difficulties that the country has faced, and is still facing.
However, it is questionable the extent to which things will change once the economy really gets moving because the Internet has gradually become the most effective marketing tool for any business in today’s world. The logical consequence of a business website becoming popular is that it will generate sales for the business.
The most famous retailers in the world with shops in Oxford Street and Bond Street in London, or on 5th Avenue in New York are hardly going to give up their prime retail sites, but they do realist the strength of the Internet and use their own websites to maintain their brands.
In these circumstances it is essential that a business has a website that contains its product range and services, an attractive appearance that will catch the eye and interesting content that will get a visitor to return.
It is something that needs an expert eye; someone who understands how to produce a user friendly structure so that readers can easily navigate the website. It needs an expert who understands how important the text in a website can be; it is the content that can establish a website at the top of the popular search engines so that people seeking further information on a subject will find it.
It is important that the website is ‘visible.’ If no one finds it in the huge number of websites on the World Wide Web then there is no chance of it being successful in selling products and services.
A business looking for expert design can find ideas online as these experts market themselves in the same way that the business wants to do; online. It should be possible to get a feel for an expert by looking at their website, the services they offer and the success stories they can produce as evidence of their expertise. The speed and quality of response to an enquiry generated on the website will soon show whether they understand the importance of service.
Beginning the process
Initial discussions are needed so that the business can ask any questions and allow the designer to respond and state the case for getting the job. If a decision is made, the design team will not only need to agree a basic layout with colour and font, it will also need to get an idea of the business and the sector in which it operates
The design team’s task is to produce a successful ecommerce website, content and all, and then monitor it to see how it performs. Visitor statistics will hopefully increase as time goes by. The use of regular news and blogs that invite questions and comments by visitors will all help to establish the website and move it up the rankings. The creation of a loyal following is the aim. The website will achieve ‘authority status’ and that should ensure ecommerce success as a result.
Steve Smith is a freelance writer who lives on the South West coast of Turkey in the small town of Dalyan, famous as a nesting site for the endangered loggerhead turtle. He writes on a range of topics from current affairs and economics to consumer affairs and ecommerce web designers UK .