How to Make Your Trade Show Booth the Centre of Attention

Trade shows and conventions can be the ideal locations to connect with clients and network with your colleagues. Keep in mind that there will be a plethora of booths, so it’s important that you make yours stand out above all of your competitors. To make the most of your trade show experience you must be prepared, have plenty of marketing materials to promote your business, and provide your clients with the information that they need to purchase your goods and services. Let’s take a look at how to make your trade show booth the centre of attention.


  • It’s important that you plan for the trade show months in advance of your attendance. Plan how you will pack the materials you want to take, develop a checklist so that you won’t forget anything, and try to remember all of the small details that will make your time inside your booth profitable.

  • Make sure that all of the marketing materials that you provide are colourful, informative, and that they all look as if they come from the same organisation. Keep them neatly packed so that the corners won’t tear and they are in great shape to distribute to those who visit your booth.

  • You should display a nice, attractive banner that has your logo, a brief message, and contact information that clients can use to gather additional details about your product. Make sure that everyone takes something away from your booth so that they can review it later and perhaps contact you for an order or more information. Learn more about helpful tips that experts such as can offer you about designing your banner.

  • Don’t forget to wear a nametag that matches your banner as well as all of your other marketing material. Keep the nametag simple and make the size of your first name larger than your last; this will allow visitors to call you by your first name which may help to foster a good relationship immediately. Wear the nametag wherever you go during the trade show so that everyone will know you are a professional part of the crowd; don’t forget to carry business cards with you too.

  • You may also want to provide some promotional items that your visitors can carry with them throughout the convention hall. These inexpensive items should carry your brand, contact information, and should be something that is useful for potential clients. It does not have to be related to your business niche but it should be something that reminds them of you and your business.

  • Keep your booth organised and don’t eat whilst clients are coming around to see what you have to offer. You should have a chair in which to sit so that you don’t become exhausted, greet each visitor with a smile and positive attitude, and encourage everyone to contact you if they need more information.

Making your trade show booth the centre of attention will provide you with an excellent return on your investment of time and money.

Image courtesy of stockimages/

Leave a Reply

Your email address will not be published. Required fields are marked *